Hi, I'm Paula.

I came to influencer marketing as an operator. Before Intuition Media Group, I co-founded and helped take public a company in the equipment rental space, growing it through acquisitions. When I stepped back to look at what was next, I kept coming back to one idea: influence, done right, has the power to transform brands and drive real impact.

I founded Intuition Media Group in 2008, when brands were partnering with mommy bloggers, travel bloggers and niche online publishers, long before anyone said "creator economy". I also co-founded BlissDom Events, which became the second-largest social media influencer conference in the US and the largest in Canada, held for six consecutive years.

In 2018, we were the first agency to activate influencers around ByteDance's app download campaign ahead of TikTok's US launch. Today the agency is 100% women-run, independent, and built around the IC4 Model™, with recent expansion into B2B creator marketing and paid media.

I'm still in the contracts, on the client calls and at the negotiating table. That's where you see the unglamorous problems the industry rarely discusses: broken attribution across platforms, creators who overpromise, and brands and agencies who disagree on what success looks like. My belief hasn't changed: influencer marketing should be held to the same performance standards as any other marketing investment.